Turkish Airlines, Turkey's national airline, has this week released a promotional video in partnership with UEFA Champions League. The video is an exciting and captivating watch as viewers follow a Brazilian freestyler Adonias Fonseca around the world.

Turkish airlines’ partnership

Turkish Airlines has become the first airline to sponsor the UEFA Champions League Final, which will take place in the Atatürk Olympic Stadium, Turkey on the 10th of June. To mark the occasion, Turkish Airlines and UEFA released a video called “Catch the Ball”.

Commenting on the video, Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat said:

“UEFA Champions League sponsorship is one of the most significant collaborations of Turkish sports history, and we are glad to present this film for the passionate football fans from all around the world. As the global airline connecting more countries than any other, we believe in the unifying power of sports that brings different cultures together and we are excited to bring millions of football fans to Istanbul, on the 100th anniversary of The Republic of Türkiye, to watch one of the most followed sporting events in the world."

In March, to celebrate the partnership, Turkish Airlines opened up an exciting new exhibit in the Business class lounge in Istanbul Airport. In the exhibition, memorabilia is on display from the 2005 final, which was held in Atatürk Olympic Stadium.

Three stars

The video shows football legends from around the world. Namely, Ronaldinho, Cafu, and Steven Gerard - all of which have made a name for themselves and become idols to many young football fans worldwide.

Adonias_Fonseca_and_Ronaldinho
Photo: Turkish Airlines

The film starts off on a Turkish Airline flight as it lands at Istanbul Airport, the central hub for Turkish Airlines. All three of the football legends are enjoying the airline's business class. All are watching Adonias Fonseca’s journey on the inflight entertainment (IFE). Then, we see Adonias Fonseca do some of his tricks and show off his skills in the terminal.

The filming of the promotional video took around a month while filming in eight different cities worldwide, including IstanbulLondonManchesterMadridLisbonMilanNaples, and Munich. All of these cities have hosted Champions League quarter-finals.

In a statement, football legend Ronaldinho said:

“I'm so happy to see a talent from my home country of Brazil highlighted in this film. Numerous different destinations featured in the production represent the diversity, energy and unifying power of this sport. Istanbul is one of the most amazing cities in the world, and Turkish Airlines makes it easy for you to experience its magic. With their extensive network and exceptional service, Turkish Airlines connects the world to Istanbul, and I'm proud to be a part of this film.”

Turkish Airlines and UEFA plan on releasing another one in the coming days.

This campaign is released amid Turkish Airlines revelation of its strategic plan of meeting demand with 800 aircraft by 2033. The airline is performing on the back of a $2.7 billion yearly profit, and like Ronaldinho and co, has ambitious goals amid its target of 88 million passengers this year.

What do you think of Turkish Airlines' ambitions? Let us know in the comments below.